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Colors And Typography
Colors and Typography
Colors
Our identity system only has four colors - Ram Black, True White, Highland Gold, and Highland Grey. We chose to limit these colors to keep costs down and to make it easy to reproduce our identity in a variety of mediums. Below are our colors with a few different ways to describe the colors. Sometimes someone will ask you for a PMS or Pantone number, or someone else might ask you for the HEX values that are used on the web; this information is provided below.
| Primary | Supplumental | ||
|---|---|---|---|
| Ram Black | True White | Highland Gold | Highland Grey |
| C=0 M=0 Y=0 K=100 |
C=0 M=0 Y=0 K=0 |
C=15 M=30 Y=100 K=0 |
C=41 M=33 Y=34 K=1 |
| R=0 G=0 B=0 |
R=255 G=255 B=255 |
R=220 G=175 B=39 |
R=157 G=157 B=157 |
| #000000 | #FFFFFF | #DCAF27 | #9D9D9D |
Typography
You usually don't think of type as a huge part of an identity system, but it is. The typeface (font) you use to produce newsletters, memos, notes to parents, etc., should all be the same. If you use our typeface consistently, soon you'll be able to recognize a document as "one of ours" without even reading it or seeing our logo.
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The primary display font used for headings, titles, and in our logo, is Avenir Medium. It is to be used in All Caps as often as possible.
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The primary display font used for headings, titles, and in our logo, is Chunk Five. It is to be used in All Caps as often as possible.
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The decorative font used for the tagline in the primary logo, as well as select headings, is Adobe Garamond Pro. It is to be used in All Caps as well.
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The headline font used for the tagline in the primary logo, as well as select headings, is Vegur Bold. Its use is very limited.
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The general font used for all bodies of text is Adobe Garamond Pro.
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The general font used for all bodies of text is Vegur Light.
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The form font used for general text ONLY on printed and/or PDF forms, for both academic and spirit applications, is Arial Narrow.
